The goal of a website’s information architecture, or IA, is to structure and organize website content such that a user can easily navigate and find the desired information. The place where your IA is most apparent is your site navigation.
JumboPress has breadcrumbs under the main menu ribbon to illustrate the page path users have followed to get to the page they’re on. These are generated by giving pages parents and/or organizing them in the main menu.
It is very important that all links are kept up to date and go to a live page. It is also important that the text that compromises the link is a phrase that could stand alone. This is also a practice that enables screens readers to work better for those using them to navigate your site.
For example a link text that says, “click here” doesn’t give much information. Link text that says “more information about your health benefits” is longer, more descriptive, and can stand on it’s own.
If you have any questions or would like more information about navigation or information architecture, please contact us.